World Press Photo Barcelona

To date, most of the World Press Photo Barcelona commercials consisted of video montage of photographs taken from the exhibition. For this reason we decided to turn the focus of the inescapable appointment of lovers of photography and visual journalism.

Through various capsules that are part of the promotional campaign for the annual World Press Photo 2016 event, we focus on the gaze of those who observe – or simply see – the photograph on display instead of directing the spotlight on the image itself.

“See and understand”, the motto of the campaign, pushes us to want to show the experience of diverse people who could be part of the audience attending the event. We capture its essence, its emotions, and its reactions through a subjective counterplan that challenges us all in one way or another.

Who knows if we predicted some of the reactions that the winning photograph of the edition should provoke days later: Hope for a New Life, by Australian photographer Warren Richardson, where a baby is delivered through a hole in a fence of wire to a Syrian refugee who has managed to cross the border from Serbia to Hungary. Or some of the other 154 photos that could be seen there from November 10 to December 11, 2016.

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Client

Photographic Social Vision Foundation

CATEGORY

Spot

FORMAT

2’, Digital – 2016

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Credits

Credits

Production

Photographic Social Vision

Realization

Ana de Quadras Ayuso
Alexis Borràs Izquierdo

Director of photography

David Valldepérez

Production assistants

Anna Casacuberta Palmarola
Ona Olivet Llach

Technical team

Aclam Foto

Space

Estudio Seltona

Related projects

Education