To date, most of the World Press Photo Barcelona spots consisted of a video montage of photographs taken from the exhibition. For this reason we decided to turn the focus of this unavoidable event for photography and photojournalism lovers.
Through various capsules that are part of the promotional campaign for the annual World Press Photo 2016 event, we focus on the gaze of those who watch – or simply see – the photography displayed instead of directing the spotlight on the image itself.
“See and understand”, the motto of the campaign, pushes us to show the experience of diverse people who could be the same attendants of the event. We capture their essence, their emotions, and their reactions through a subjective reverse shot that challenges us all in one way or another.
Who knows if we actually predicted some of the reactions that the winning photograph of the edition, Hope for a New Life, may have provoked a few days later. Shot by Australian photographer Warren Richardson, it shows a baby who is being delivered through a hole in a fence of wire to a Syrian refugee who has managed to cross the border from Serbia to Hungary.
Or maybe some of the other 154 pictures that could be seen at the event from November 10th to December 11th.
Photographic Social Vision